Drive explanation document: https://docs.google.com/document/d/1Lytu62apHbskBL98ulp4mcHtl_vqogJ2Z6RfSLLxX_Q/edit?usp=sharing

Consider applications

• What will your mascot do? Can you demonstrate a situation in which they might be used?

-Product name: Indrakai.

You can put a name for the Indrakai, for example: Bubbles.

-3 levels (if our mascot has a good reception, we will add 2 more levels for each elementary grade).

-It could be used as an extension for web browsers, but it is a web page at the beginning.

-Students ask the questions and the mascot helps them to find the answer (as a guide).

-The mascot will have keywords incorporated that redirect the student to a separate page with mini tutorials (written explanations and videos, where the mascot will be part of the explanation).

-At the end of the lesson, there will be interactive quizzes about the topic where, if the student got a right or bad answer, the mascot will do positive feedback and encouragement, regardless of the answer.

Page support:

-We will sell merchandise (teddies, ornamental robots of the mascot, and, if the character has a good reception, we will start selling functional robots for schools to have in the elementary section). Prices will vary depending on the product to sell, the prices are estimated, not definitely (Functional $16,000-Ornamental $2000).

-Another way to finance our page is to have an option to personalize the character (they can put hats, change clothes, and they can create another mini mascot as a company to the main one). The cost of these options are low, between $0.50 up to $8, because they are students and for them to be able to acquire these characteristics.

• Is there a way to make your mascot interactive?

-When they start the page, Indrakai robot will introduce itself as a guide. (Welcome, I’m Indrakai and I’m here to help you. Are you ready to discover the secrets of the universe?) 

-There will be a section with mini tutorials (written explanations and interactive videos) where, at the end, the mascot loses energy and, in order for it to recharge energy, it will ask you topic-related questions with options; if your answer is right, the robot will gain an energy bar, and so on.  

Robot info:

Indrakai will help you to learn subjects such as:

• Science: Living things, non-living things, matter, The Earth and other planets.
• History: World history.
• Languages: (Depends on the region and your preference)
• Astronomy: facts about the stars, constellations, the solar system, etc. provided by the NASA, ESA, JAXA, CNES, and CSA database. 
• Art: Creativity, famous paintings and techniques.
• Math: Mathematical operations and logical reasoning.
• Computer science: Bases to understand software and hardware functions. 

Create a mascot (proposal)

Choosing a mascot

• Is it a real person? A fictional person? An animal? An object? Is it handmade or computer generated?

A fictional character, hybrid animal, and digital drawing that if it is well received a functional model will be created. 

• What kind of personality does your mascot have? Is it playful? Serious? Inspiring? Whimsical?

The mascot is playful, and friendly

• Is it visually appealing and recognizable? 

Yes, our mascot visual appeal is designed for elementary school children.

• Does your mascot always look the same? Or are there variations?

Our mascot has an evolution, the knowledge you get will help the mascot to reach a certain level. 

Targeting an audience

• What audience are you targeting? Are reaching out to certain age groups or populations?
• Elemental school kids
• Crafting a message
• What message does your mascot send? What values does it represent? How does the message align with the image?

Message:

The power of knowledge leads you to the evolution of your persona and the process can be fun. 

Values: 

• Responsibility
• Learning
• Politeness
• Changing
• Opening
• Opportunities
• Commitment
• Tolerance
• Perseverance 
• Discipline

Message alignment:

Our character evolves according to you and your knowledge. What we mean with this, is that the character grows and changes depending in which grade the student is; as time goes by, they acquire more knowledge and so the mascot does, that is why our purpose is to show the power of knowledge our robot has, the same as the students.

• Think about the Space Apps commitment to diversity, inclusion, and collaboration!