Communicating with everyone

When it comes to preserving and sustaining the environment, we believe everyone has a role to play and we want them to find and fill their role as effectively as they can. Our project goal is to communicate with every reachable person about the importance of sustaining earth by educating them about climate change, global warming and what they can do about it. We plan to achieve this in various ways ranging from awareness campaigns and clubs to posters and phone apps.

Phone Application

A phone application will be used to communicate to anyone who has a phone on the climate change and global warming. A UI mock-up (an image model of what the app will provide) can be found here

Awareness campaigns and clubs

Awareness campaigns are to be held in schools and public places that are allowed. these campaigns will be aimed at spreading educational information on climate change and global warming.

Posters

Posters like these will be placed in wherever allowed - which includes places like schools, busses and trains with the aim of captivating the attention of people and educating them on climate change.

How do we know what to communicate to people

The message we want to send is unique to each person and depends on how we classify them. People are classified according to their current thoughts on global warming - which is based on whether they believe if climate change and global warming is real and also whether they think actions needs to be taken or not. They are also classified based on their age and location which allows us send better suited messages for their age range. A combination of all these classifications about an individual or the average individual of a location is processed in an algorithm that then determines what content we have available that will best suited to that individual.

Classifications based on thoughts will lets us know in what order or magnitude we need to educate the person on global warming effects, causes and solutions. Their level of belief in global warming, and whether they think action needs to be taken will let us know what ratios we send them messages and content on effects, causes and solutions of climate change. Using the phone app, their thoughts can be gotten from a form filled while signing up for the app. In public scenarios like posters, awareness campaigns and clubs, we have collected and analyzed data to know what a general population of that public space will think about global warming and we will focus our sharing content based on this. 

Classifications based on age is done into four categories – kids (0-12 years), teens - (13 – 19 years), youths and adults (20 – 64 years) and elders (64 years and above). Kids will be communicated with directly, whenever possible, as that is more effective and their content is made playful making it more suited to them. Teens and Youths will essentially have the same content as those of the kids but more informative and engaging linking them to articles, blogs and websites on climate change and global warming. The difference being that youths and adults will have more options to engage in some activities – for example, investing in tree plantingor buying electric cars instead of ICE vehicles. Elders will be given contents that show despite their age they can still help in curbing global warming and that global warming still affects their future and those of their younger ones making them realize that global warming is as much of a concern to them as it is to the younger generation. 

Classifications based on location will lets us know what proofs of Climate change they have probably witnessed, will believe and what activities will be available to them. For example, those in turkey could be shown the flooding of the Ilisu dam, those in the United States and Canada can be referenced to articles of the increasing strength of hurricanes - Hurricane Dorian and the 4.6 billion dollars worth of destruction it caused, and finally, those in Nigeria can be shown the increasing floods in Lagos.