The cradle to grave website consists of two parts. The dystopia model module and the green citizen initiative. The green citizen initiative is a communication strategy, that is people centric. Following are the elements of it.

1 Analyze the situation at hand (climate change data)

2 understand and segment the audience (based on age and other factors)

3 use observational learning (behavioural theory)

4 develop communication objectives (importance/urgency etc)

5 select strategic approach or channel (interpersonal or community based/mass media/digital & social media)

6 find incentives for audience

7 draw key message points

8 outline activities (TV, drama, community mobilization & print)

9 implementation plan who, what, when and how

10 draft budgets

11 monitoring and evaluation plan

Dystopia makes use of a fictional character called Ren, who is a human being living in the year 2100. Giving the audience glimpse into Ren’s day today life, helps them realise how great the problem truly is. They empathise with Ren and leave the module feeling hopeful. This increases the probability of them adopting an eco-friendly lifestyle. The use of immersive storytelling allows the audience to feel like they are directly speaking to our climate change mascot- Ren. This way, they get an audio-visual experience of life in 2100. This prototype of cradle to grave uses audio-visuals to convey the message. In the future, AR/ VR technology can be used to make the experience truly memorable.

Stories are powerful and no matter the age of the listener, they manage to leave a lasting impact.