What did you develop?

A series of art works that touches people and also encourage them to take action before the emotion fades away, furthermore to build a behavior pattern that a positive response like a habit will form after the "feeling" has gone.

Why is it important?

After experiencing a motivating speech, movie, song or a painting, our hearts burn with excitement and determination, we’re determined to take action. But the unfortunate truth for the majority of people is before we even take action, that excitement and determination that we had is already gone.

What does it do? 

We want to use music and visual arts for psychological behavior programming, making this series a emotional journey, while also inspire the viewer to convert emotion into motion.

How does it work? 

Every short film will be about an environmental protection issue, which contains climate change, extreme weather, ocean pollution, air/water/waste recycling, etc. We use "easy to understand" stories suitable for all ages to open people up to taking action. We leverage the cinematic photos and videos with custom built music to stir up people's emotion and make people feel "positively charged", and we will end each presentation with a down-to-earth, executable behavior to encourage viewer to "take action". When the action repeated enough times in heart, mind, and by body, it become a habit which will be carry out without a second thought.

What do you hope to achieve?

We hope that our audiences will eventually develop a habit of "take action" on environmental issues without having a doze or getting a fix of "positive charged" emotion. Doing something for environment is not just for the planet, but more importantly, it is for us and our future generations.