A platform and application model with audiovisual content was developed to creatively communicate the importance of protecting our planet through comics. For this purpose, each user will have access to the application to choose different challenges in an interactive way that will motivate him/her to take actions for the sustainable development objectives proposed by the United Nations, where the user will receive a virtual discount voucher for each objective met. It is hoped that the generation of centennials will be able to access transformative information that will invite them to take action to build a sustainable and livable planet over time.
Our challenge is inspired by a user archetype that belongs to the centennial generation and requires new media that no longer involve long and tedious readings, but audiovisual and interactive access to information. This will allow us to communicate to future generations a clear and entertaining proposal about sustainable development objectives that can make the planet a livable and sustainable place in the future. To present the model of the platform we use HTML5 JAVA SCRIPT codes. The definitions would be based on the analysis and convergence of open satellite data, open source, research and data banks, statistics and integration with Big Data, where mass data is analyzed.
We managed to integrate a multidisciplinary team that met in the project and integrated their knowledge in marketing, philosophy, computer engineering and mechatronics to develop an application model oriented to the sustainability of the planet according to the sustainable development objectives proposed by the United Nations. Another of our strengths was to have deeply identified a target audience, their ages, tastes, vision and motivation.
We identify our target user this way:
Subject: Centennial
Name: Gabriel
Age: 15 to 20 years old
Favorite color: purple, black and blue.
Education: college or university.
What do you see?
Video games
Science fiction, cyberpunk, action and physics animated series.
Physical activity: sport
Social class: medium-high
Social?Yes
Do you go clubbing? Sometimes
Where is he from? From Colombia
Do you travel? Yes
Do you practice art? Yes
Do you play an instrument? Yes
What do you listen to?
Listen to Drum and bass with friends
When you are alone you listen to pop, rock, indie or experimental music.
With the family, listen to classical music and salsa
Listen to your parents' social rules
Streaming content
Youtube channels
Let's go for a drink
That old lady copies you
Climate change is getting worse
What a tremendous heat
Let's test drugs
Let's see a new youtubers video
Let's try my new console
What do you see?
That everything must be politically correct
Stories from his friends on social networks
Corruption in the media
Influencers
Tiktok
Discrimination
Racism
Inequality
Some people like
Aircraft
Different cities
Weather that's going crazy
Manga, anime, comics, webcomics
Gender-based violence
Contamination
Parents of friends separating
Children in the streets
Corruption News
Netflix, Amazon Prime, Crunchyroll and HBO
Youtubers
Social crises
Environmental crises
Cultural crises
Books of youth literature
Events via Streaming
Social media polarization about politics
Discrimination
Better opportunities
May work as a minor
Cyberpunk games
He sees friends using drugs,
Vimeo
John Wick
facebook and instagram
Photographs
Memes
All you see and hear is about politics when you are campaigning
Many have a political ideology
They have values
They are critical and see both sides of the story
What does he talk and do?
Rude in Spanish and English.
Rides a bike, plays golf, plays piano, sings, reads, travels, likes to go to parties
Communicate by instagram, socialize through video games, meetings and virtual events
Is anxious, hyperactive
Drinks coke.
Watch series and movies
Speaks Spanish
Mexican Speaking
Speaks English
Talk about general culture
Take pictures
Likes to play video games
Is a good student
Knows how to cook
talks about how he fell for his lies
Technological innovations
Memes
He locks himself up to do his "stuff".
Recycle your trash
talks about his future, but constantly changes his mind.
talks about his travels
They talk about who might be the best choice of president for their society
They talk about how technology has helped them and how it has made them unconscious
What does he thinks and feel?
The world needs a change
I want a new piano, I want Play 5.
I feel sad about animal abuse.
Humans are consuming resources.
Will she look at me?
What will I be doing at 30?
There is a lot of social inequality.
I don't want to go to the army.
This teacher has it in for me,
There are social issues that need to be reformed
To be able to elect a good president you have to think about the economic benefits
Wages in less developed countries must improve
Technology is not so bad
If you are going to be punished, don't use technological devices.
The environment is against you
You must take care of the environment
You feel you want to experience
You feel that you are flexible
I don't want a girlfriend, but I still have one.
That politician hp is a rat
Anxiety about the current situation
What I want to do in 2 -3-4 -5 years
Feel that we are getting worse and worse
What I will study when I graduate
You feel that there is something hidden, that there is no transparency in the information.
Conspiracy
He feesl you can help and are noble
This project is based on data that was stolen from the space agency NASA and documents related to climate change and the sustainability of the planet.
Studies of the effects that environmental pollution has generated, show that since 1880 the temperature of the planet has increased by 1.11 °C. and the hottest years in history have been recorded since 2001. Consequently, sea ice has reduced by 12.85% per decade. Satellite data from NASA's Goddard Space Flight Center show that polar ice is losing about 427 gigatons of mass per year and they estimate that by 2100 this could increase by 50%.
URL: https://open.canada.ca/en/open-data
URL:https://intelligence.weforum.org/topics/a1G0X0000057N2KUAU?tab=publications
El impacto de la tecnología en el medio ambiente. (2020).
https://www.ford.com.co/about-ford/noticias/2019/impacto-tecnologia-medio-ambiente/